Product Business — Blog — Rachel Emma Waring

5 Ways to Improve Your Product Photography

I work with lots of creatives on their content strategy, and the number one thing they struggle with when it comes to staying consistent on platforms like Instagram or Pinterest, is not having enough images. When it comes to starting and growing a handmade product business, there are lots of skills that come in handy. One of the most important of these, is product photography. Having great photos of your product is really important, not just for marketing, but also to help convert traffic into customers and sales.

How to Find Your Creative Style: Creativity Tips for Business Owners

Whether you’re first starting out in your creative career, or you’ve been in business for a while, finding and developing your own unique style can be a challenge. If you’re an artist or an indie maker, it’s especially difficult when you’re looking at your own work, because often you’re too close to it to be able to see it with fresh eyes. It’s a struggle that lots of creatives face for sure, but why is it important to find your voice in your work?

40 Creative Video Content Ideas for Your Product Business

With social media favouring video even more with each new feature release, it’s understandable that small business owners are feeling the creative pressure. Video content can be a challenge, but it can also be really fun and creative, and with audiences engaging more more video than ever, it’s fast becoming a non-negotiable in your content strategy.