Free Masterclass

The Creator Launch Method

3 personality-led content styles your launch needs to fill waitlists + sell more in 2025.

Scared your launch strategy isn’t working in 2025? Planning a launch this year and want to finally break through that sales ceiling you always hit?

If you’re a service biz, coach or expert who’s tried all the right things, but your launches still aren’t hitting your sales goals, then this is for you.

June 4th | 1pm UK time

Replay sent afterwards

Your engagement doesn’t have to tank the minute you start selling 👀

In this free masterclass, you’ll learn:

🎨 Pattern Disrupting Posts: the content format your launch is missing, that gets your sales posts SEEN and engaged with.

🛠️ Building in Public: how to take your community behind the scenes to build unmatched pre-launch hype, so they’re ready to buy before you even share the link.

🔍 Being the Case Study: stop telling people to buy, and start showing them why. The ultimate content style to add in for more sales in your next launch.

I’ll walk you through real life examples from my clients, plus my most recent 5 figure launch, to show you exactly how to use these creator-style strategies in your content.

I’m Rachel!

Hey, I’m Rachel, and I used to overthink launching so much, I’d put it off for months. I thought I needed the perfect strategy, the flawless funnel, the 42-step content plan, to get more sales.

Then I stopped trying to launch like a marketing machine - and started launching like a creator.

I simplified the plan. I leaned into my personality. I made my content actually say the things people needed to hear. Launching like a creator has put my business on the map. It’s brought in speaking opportunities and brand collabs with companies like Pinterest, Adobe and Meta, and allowed me to reach a much wider audience with my work.

Now, launching is where I feel most in flow, and I hit five figure launches reliably, with way more ease, multiple times a year, with a rinse and repeat strategy.

This is for you if:

You’ve launched before, but right now your content isn’t landing, your reach is down and your waitlists are quiet.

You feel like you’ve tried all the right things, but you could be getting better results.

You’ve had launches go well in the past, but you’ve got stuck under a sales ceiling, and want to hit your “better” and “BEST” goals.

It feels like you’re always “fishing in the same pond”, so each launch is a bit quieter than the last.

Your launches have become formulaic, and you want to create sales content that really RESONATES, and moves people to buy.

Your personal brand is your most powerful sales tool - and it’s time to use it.

Live, 1pm UK time, 4th June

Replay sent afterwards

When you sign up, you’ll also join my email list, which is great news for you if you love sales and launch chat! You’ll also get front row seats to my own pre-launch series, and you can obvs unsubscribe anytime.

My Clients are Smashing it

Jodie planned her launch with this framework and FINALLY SOLD OUT her offer.

Nieve followed this system, and pulled off a £24k launch, plus sold more of her other offers.

Sarah got her Kickstarter 125% funded, and got 20+ people in a new group offer.