SIX MONTHS OF CREATIVE DIRECTION AND MARKETING STRATEGY FOR ESTABLISHED SERVICE PROS, COACHES + EXPERTS:
Make your next clients see what your best clients already know.
Stop the feast-to-famine sales cycle and give people a clear reason to choose YOU, right now.
Build a world that people have to be a part of, so your next launch (and every one after that) is lined up with an audience that already understands what your work could do for them and is already waiting to say yes.
Your content should be the portfolio for the life you want.
Radiate is the group programme where established online service pros, coaches and experts grow the industry leading content world that makes them a sales and opportunity magnet.
By the end of your first week, you’ll have mapped the big picture of your current content strategy. Through six months of coaching, strategy training, creative direction and feedback, your online reputation catches up with what you’re really capable of.
You get instant access to Radiate as soon as you sign up, so you can get started straight away, be supported for the busiest sales period of the year, and enter 2027 with an online world people HAVE to be a part of.
Lieke Dirkx - Photographer
“I’ve raised my prices because of higher demand - people want to work with ME now”
“Before Radiate, I was posting individual things that weren’t connected at all. It put so much pressure on every post, my core message wasn’t coming across, and I was attracting people who just wanted the cheapest photoshoot. I was saying yes to everything because at least it was money. I knew creative portraits were my thing, but I was scared to focus on them fully.
Four months in, people book because they want to work with ME. They’re travelling from Dublin, Northern Ireland and Germany for a session, and I’ve raised my prices because demand has gone up. I’ve grown my audience, and so many people tell me they’re a fan of what I do and that I’m a big inspiration in how I show up online.
The biggest shift was realising all my content works together as one online world. Once my core message was clear, I knew exactly what I wanted to talk about and the ideas started coming easily. I finally have a way to bring my personality into my content so it doesn’t look like any other photographer’s. It’s started to feel like another creative outlet.
I thought I’d prefer just working 1:1, but the trainings and weekly calls give me so much momentum and accountability to keep going even in busy weeks. The aha moments in the first month alone were totally worth the price of the whole programme. It’s really changed my approach to social media and brought me even more dream jobs.”
You know your stuff, your clients get results. The people who are already in your world absolutely love being there.
But right now:
You know you need to grow
Your inner circle community - the ones who reply to everything, buy everything, tell everyone about you - that group is too small to hit the revenue goals you really want.
Your public reputation needs to catch up to how good you really are
You’re done with posting consistent content that doesn’t do much for you. You want your online presence to bring in more of the right people, and to get you the sales and opportunities you really want.
You want your own “thing”
It feels like everyone in your niche is saying the same thing, and it feels hard to take up space without sounding like everyone else.
You’ve built the audience, but your bank balance doesn’t match it.
They love your free content, but when you sell, you get a lot of “it’s out of my budget” or “I’ll have a look next time”, which makes you wonder if you’re reaching the right people in the first place.
Your clients know how good you are, but new people don’t “get it”
A soon as someone works with you, they rave about you. But when someone discovers you for the first time, it feels hard to make them understand why your work is worth paying for and prioritising NOW.
This vibe gives you the ick
You get that you need to lead with your opinions online, but you’re sick of shame based mean girl marketing, and don’t want to use those tactics to stand out.
And tbh, you know you could be selling more, but you hate feeling salesy.
Most content programs give you the hacks, hooks and tactics to get views and attention, but they don’t give your online world the atmosphere that makes people stay and think “I HAVE to work with them”.
Radiate is where your content feels like self expression, and has the commercial appeal to create sales and opportunities on demand.
We’re not faffing about with your content pillars again, we’re creating a movement around your work.
Each month, you’ll apply “movement campaign” level thinking to your content plan, you’ll create content series, messaging angles and stand out marketing moments that mean your posts are building momentum together instead of sporadic guessing games.
No more generic ideal client avatar templates, we’re giving you the creative direction that makes your online world completely irresistible to your most “ready” people.
In your first few weeks, you’ll get clearer than ever before on your magnetic positioning, your core message, your visual vibes, lore and language that’s unique to you. You’ll come away with “The Control Room” - an editorial hub that houses the entire creative direction of your online world, that you can use for years to come in your business.
We’re not just copy pasting hooks to go viral, we’re turning attention into trust, so even strangers know exactly why they should work with you.
The reason so many founders are losing time to content that’s not moving the needle for them, is that they’re over-focusing on one area of their marketing and leaving gaps in others. Your first project is to submit your content world map to me, and I’ll send a personalised video back that shows you these gaps, so your time can be spent not just on getting more views, but on building trust and selling with more ease.
Emma Hendricks - Nutritional Therapist
“I went from avoiding social media to a launch that brought 19 people into my programme”
“When I joined Radiate, I’d fallen out of love with social media. I didn’t know what my voice was online, and I’d been telling myself I was no good at social media or marketing. I knew my business does so much better when I show up, because when I share my perspective people find me. But staying quiet was holding back my growth and my confidence.
Since joining, I’ve grown my mailing list and just had a launch that brought 19 people into my programme. Showing up online made a real difference in the build-up. I’ve also finally started a podcast, which had been on my to do list for yearrrrrs!
The solar system framework helped me enormously. Seeing my world that way just clicked. Now when I create content, I know if it’s for strangers, for building trust or for sales. And being part of a community of business owners who all seem to make it look easy, then realising it’s messy for everyone, was so reassuring.
I was nervous to commit, because I knew there’d be no hiding once I’d invested. But what surprised me most was how quickly my confidence grew. Showing up started to feel normal so much sooner than I expected. I love that Rachel is human about it all, she owns the hard bits and is so authentic.
If you’re on the fence, OMG do it! It’ll be the best investment for your business.”
Six months from now, this is your life:
People are sliding into your DMs every week saying "you’re ON FIRE at the moment - what’s changed?"
You’re feeling smug because you're not doing more, your content is just having more impact.
Your engagement is up, your reach is up. Every day you're bringing in new followers - and when you click through to them you're like - oh hello, they're PERFECT.
Perfect fit people finding you, going through your old posts, DMing you to say "I just found you and I'm already a massive fan, how can I work with you?"
Your cashflow is way more consistent and reliable, recurring revenue is easier because you have a constantly growing list of people who are excited to work with you.
You spend a lot less time looking at what everyone else in your industry is doing, because you know your movement, you know your message and you know exactly how to make people feel something with it.
People want you on their podcasts. People want you at their events. Brands are pitching YOU to collaborate. Opportunities you always thought you'd have to send 100 emails out to get considered for are just - arriving.
Your content finally matches your taste level. It matches how good you actually are - your online presence showcases the boldest, most magnetic version of you. Showing up feels like self-expression.
This is what it feels like to RADIATE
What are we doing then?
✳︎
What are we doing then? ✳︎
Radiate is a 6 month content, messaging and creative selling program to make the kind of content people send to someone else like “you HAVE to see this”.
How it works:
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The first thing you do when you join is map your current content world using my solar system framework and a guided template.
You’ll come out of that short exercise knowing exactly how your content should be pulling in strangers, building trust with them fast and putting you top of their list to work with next.
Most importantly, you’ll immediately see where the gaps are - you’ll see why your audience growth is stagnating, or why you’ve grown the following but your sales don’t match.
Then you’ll send it over to me, and I’ll send you a personalised video back with detailed feedback, creative strategy notes and my first ideas for you to run with straight away.
That map becomes your guiding star for the whole six months - so from day one you know exactly where to focus.
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Nicknamed “The Observatory” this is your portal of marketing trainings, tools, resources, templates and frameworks that will take your content from just “showing up” to being the literal portfolio of the life you want.
We cover visibility and audience growth, trust building, and selling without the ick, along with the core creative direction module that will build an online world people HAVE to be a part of.
Bite-sized trainings available as videos OR a private podcast feed so you can learn on your morning walk, while you’re cooking, whenever. Once you know where your gaps are, you dip in and up-skill, without sitting through hours of faff that isn't relevant to you right now.
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Every month we have a live group content strategy session, where you’ll check back in on your online world map, plot your content movement campaign for the month, and plan your content around that.
While some content programs will help you plan 30 days of posts that could have been churned out by Claude, these monthly sessions are rooted in strategic content world building.
You’ll know how to post for the exact opportunities you want, whether you need to focus on audience growth, trust building, building hype for a launch, or selling in a way that helps people say yes NOW.
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Twenty percent of your content gets eighty percent of your results. Every month you'll create one higher-impact piece that does the heavy lifting - the kind that gets shared, saved, talked about, and pulls the right people into your orbit.
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We have two “creative direction sessions” a month, which are for hot seat style group coaching. Bring your questions, business dilemmas, content ideas, decision paralysis moments - these calls are there to give you almost 1-1 level of personalised strategy support in a group setting.
The kind of puzzles we solve here are the ones that can normally keep you stuck for weeks on end - you know when you can’t see the wood for the trees because you’re too close to your own business, but a group of people who just GET it will help you move forward faster than you could ever overthink yourself there.
We’ve mapped out content series here, gone deep into offer positioning and messaging, delivered live content feedback, and even un-muddled sales and launch plans - because sometimes the thing keeping you stuck with your content isn’t the actual content creation, it’s the strategy running underneath it.
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Every week you can submit a piece of content and get my eyes on it. After working with hundreds of business owners on their content and launches, I see the patterns that are almost impossible to spot in your own work - and I will tell you exactly where you can tweak things, so every piece of content works harder for you.
And when I say content, I don’t just mean your latest Instagram reel. I mean your sales pages, your emails, your latest lead magnet, your series idea, your welcome sequence, the podcast outline you’ve been sitting on. I love giving you feedback on your social media posts, but sometimes the thing standing in the way of your goals runs deeper than whether your carousel has the right hook or not, so you should be able to get detailed strategy and messaging insights on every part of the customer journey.
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Anyone else never put actual content creation time in their calendar, and expect it to ✨ just happen✨?
These sessions fix that. Dedicated, protected time every month to actually do the work - with other people doing it alongside you.
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Move through the “who am I, what am I doinggg” wobbles in real time, sense check ideas, get inspiration from the people around you, and get detailed async coaching from me every week day, in our community hub in Circle.
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Because building an industry-leading online world means thinking beyond just one platform. Guest experts bring specific deep dives on areas like:
Your world of offers with Ceels LockleyCreating great hooks with Gemma of This Social Cottage
Lore school with Eleanor Mollie
Theming and visual world building with Aiza of Studio Coya
Content filming and lighting tips with Olivia Bossert
Plus more. to come…
Three types of people who join Radiate:
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You've got a warm, engaged community who absolutely love you.
But it's the same people every time, the rest of your audience feels like they’ve checked out and your growth has stalled.
Your inner circle isn't getting any bigger and neither is your revenue. So it feels like you have to keep creating new offers for the same people, which is exhausting, and not helping you scale. -
You're bringing in new followers, you have a decent audience size, so why aren’t more of them buying?
Sometimes you wonder if you have too many beginners or freebie hunters, but basically you feel like you should be making more money with the audience size you have. -
You show up brilliantly when you're in launch or you’ve got something to sell, but you have a habit of disappearing afterwards.
Selling starts to feel like an uphill battle, and you often think “I wish I built more hype for this, but I’ve run out of time”.It often feels like you’re fishing from the same pond, so you over rely on paid ads, which bring cold audience members in that feel hard to warm up in time.
Whichever one you are - and a lot of people are a mix of two - in Radiate we’ll get your online world working together like a solar system.
You’ll create content with the gravitational pull to bring strangers in and build trust with them fast, so they immediately understand the value of your work (just like your fave clients do).
The Radiate Vibe:
People find you over the weekend, binge everything you've put out, and by Monday they're joining your offers.
The whole time you've been offline enjoying your life. That's what a strong online world does.
Kate - Cake Business Strategist
“4 years in, I’ve NEVER had people join from a waiting list before doors open before!!”
Kate had an established membership, a big email list and a solid Instagram following. She was consistent and her email open rates were high. But engagement was low, waitlist sign-ups were slow.
“Maybe Instagram just doesn’t really work for me, because I feel like I’m doing all the right things.”
Through content feedback and a sales page review, we noticed Kate’s messaging was speaking to cake makers in broad strokes, like “Do you want to feel more confident as a cake maker?”
Instead, we made it specific to what’s actually on her audience’s mind, like “Do you see your peers charging over £1k for a cake and think, HOW?”
She also built content series that positioned her as the one with her finger on the pulse of the cake industry. One of her industry insights reels got 166k views on TikTok and 123k on Instagram! People started sliding into her dms, a well known brand reached out to collab with her, and at a networking event, someone told her how authentic her content was and how it felt very her.
In her launch, Kate went from worrying about her waitlist to sending a video of herself running around her garden with excitement, because for the first time ever, people were joining before doors even opened.
“100% put this down to the work I’ve done with you! I think this must mean I’m radiating.”
The Modules:
Nicknamed The Observatory, our Radiate training hub is where your content world gets its glow-up. Through 6 core modules, optional daily challenges and sprints to take part in, plus the workbooks, frameworks, templates and resources that you’ll be using for years afterwards - Radiate helps you create a content world people never want to leave.
PLUS: you can listen to all lessons on the go via our private podcast feed, if you know you’re not gonna get around to watching them on video.
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In Radiate, we treat your content world like a solar system, and in module one, you zoom right out and see the big picture of what’s going on in your online presence now. We’ll look at:
Which platforms are helping new people discover you, and is the content you’re posting there actually appealing to strangers?
What your core trust builders are, and if they’re warming people up to you, your work, your message and your offers fast enough.
How often and effectively you’re actually selling, or actively asking for the opportunities you want.
With my personalised and detailed feedback, you then make a plan to fill in the gaps, and it’s this plan we take into the rest of our time together as your north star.
When you look at your content world in this way, you stop over focusing on things like reach and engagement, you stop staying in your comfort zone of only speaking to people who already follow you, and you stop avoiding selling, because you understand how the balance of your content eco-system works together, and you know exactly how to show up in the right way depending on what your goals need from you.
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Knowing content strategy is one thing, but growing an industry leading content world needs creative direction that sets you apart from everyone else in your industry. In the creative direction module, we look at creating multiple layers of difference in:
Your magnetic positioning, so people aren’t just choosing you based on the skill you provide, but the unique view you have on the world.
The movement your content is building, so that your body of work is so memorable, you’re frequently quoted in rooms you’re not in, and opportunities come your way because you’re the obvious choice.
Your visual world, so that when someone comes across your online presence they immediately think “OOF this is a bit of me”
Your language, so that a community of likeminded people builds around your work, and people can hear a phrase and immediately know it came from you.
Your lore, so that your personality shines through in your content and people can immediately get a sense that you’re the person for them.
Your world of offers, because of course the experiences you create for your clients are part of the world you’re building.
All of this creative direction work gets stored and built on over time in The Control Room - your Notion template that will become your editorial hub, throughout Radiate and beyond.
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Because sometimes you just need to know how to speed up your workflow, improve the aesthetic of your videos, or get a better handle on your content planning. This is an ever-growing resource, with lessons and tools like:
Our Radiate app: “From Idea to Posted” - for when you’re stuck for content ideas and just need a prompt to guide you that’s based in strategy instead of someone’s random hook template.
The Radiate monthly content planning framework - where you use a movement campaign to structure your months worth of posts.
Filming tips with Olivia Bossert, from lighting, to finding filming locations at home, to filming and taking photos with your iPhone.
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Learn the styles of content that live in your “top of funnel” spaces, to pull strangers into your orbit and grow your community. We look at:
Content that gets shared
Content that makes people feel seen
Content that makes you different to everyone else
A lesson on hooks from Gemma of This Social Cottage, to help you get more views and engagement on your Instagram feed posts.
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What turns a passive follower into a fan? This module is where you stop just optimising your posts for views and attention, and bring people into your inner circle of people who are obsessed with everything you offer.
The way people buy has changed. It’s not enough anymore to flood your email list with a freebie and expect people to buy. In a trust recession, it sounds obvious, but we need to actively BUILD MORE TRUST. Otherwise what you end up with is an impressive looking follower count, without the bank balance to show for it.
Ways that current Radiate members are building more trust are:
Starting the podcast they always wanted to start
Putting more of THEM into their freebies
Bringing more of their personality into their content
Finding what makes their work super juicy to their potential clients, and bringing that to the centre in their content.
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Whether you sell via live launches or evergreen, to make more sales and get more opportunities in your content - you need to look at the WAY you inspire action and decision making.
The most popular framework with all of my clients across my offers is The Lights On Method - my sales messaging framework that blends sales psychology, creative content strategy and a simple posting plan that will get you selling more of your offers with ease.
Most people aren’t covering all the messaging angles the different buyer types in their audience need to hear, which results in that feeling of “I’ve got the audience, why aren’t they interested in actually working with me?”
The Lights On Method gives you a messaging bank for every offer, so you always know what to say when you sell.
Alex - Career Coach
“I’ve grown my list by 500 so far”
“My biggest challenge was building trust. I had a big following but low engagement and low sales.
Since joining, I’ve increased my email list by 500 thanks to my new lead magnet, and I’ve started getting people replying to my emails, which didn’t happen before. I feel so much clearer on what I want to message and more confident about how to build trust.
Just bloody do it. You will NEVER regret it. She will have your back, she’ll take time to review your work and she’ll give you the energy you’re lacking. I love Rachel’s creativity and I LOVE her as a person. She gives you so much structure, reassurance and knowledge, and the Lights On Method is genius. I love her email style too, and I feel like I can communicate without always relying on AI now.”
Radiate
Pay in Full:
£1850 (+ VAT)
(or 6 monthly payments of
£309 + VAT)
Doors close: Friday Oct 23rd
You get instant access to Radiate as soon as you join, plus there's a welcome call for our new cohort on Oct 26th 🌞
The Bonus:
The first 10 people to join will get an IN PERSON group coaching day in January, where we'll look at your goals for 2027 and build your marketing plan so your content is bringing you the exact opportunities you want.
This IRL group experience will be in London in mid-January (date tbc) - but if you can't make that in person and you're one of the first 10 people in, you'll get an online 1-1 session where we can look at this together instead.
Last time this bonus sold out on day one of launch, so if you’re keen but have questions for me, just pop me a dm on instagram @rachelemmawaring, or an email at hello@rachelemmawaring.com.
“I booked out my spots for the first time ever”
“Before, I felt like I was shouting into the void without any real results, direction or feedback to know how to make it better. Then I followed the movement idea for the Newbury Tattoo Convention and I was booked up for all my time there! The way Rachel thinks about planning, momentum and movements fits so much better with my brain.
My worry was spending the money and then not making the most of it, because I’ve done courses before and not felt much further on. But if you do the work it’s going to completely change the way you feel about your online world, even if it’s your least favourite part of your business.
Rachel is so lovely and approachable, while giving real actionable feedback. I don’t feel scared to ask a question or share my work, but I know I’m going to get valuable feedback, which is exactly what we’re here for! Everyone is so friendly that it makes you feel comfortable to share without feeling silly.
My biggest aha was discovering that the content you WANT to make can be the stuff you actually do. You don’t have to fit yourself into a box to make things you enjoy that ALSO do the jobs you need them to. And the whole presence over perfection and building a body of work mindset is 🤯”
Amy Whiting - Tattoo Artist
Hey, I’m Rachel,
When you know how to turn who you are - all of it, the wiggly career path, the multiple passions - into a movement and a powerful online world, it becomes your greatest competitive advantage. Not a liability or something to niche away from.
I've built a six figure business where every single opportunity - the podcast invitations, the speaking on stages, working with brands like Pinterest, Meta and Adobe, the thousands of creative business owners I've had the privilege of working with - every bit of it has come from one thing. Creating content, putting it on the internet, and building an online world that people actually want to hang out in.
That’s what I’m here to help you build.
I’ve never been a “one niche” girly, not even close.
I started out as a set designer for theatre and film. Then I ran a wedding styling business for five years. Then I fell in love with content and built a whole creative marketing business around it, then I specialised in launch + sales strategy.
For a long time I thought being multi-passionate was something I had to squash or explain away.
Now I know it's my biggest asset - because every single thing I've done has taught me something about building worlds for audiences, both IRL + URL based.
“My content is getting SAVED”
Before Radiate, I was being inconsistent and misaligned, and it made me feel like I was behind and missing out on sales and aligned clients I love working with.
Rachel’s always so good at making the complex stuff fun and simple! The brand positioning prompts and the way she explains the solar system, with different types of content for people at different stages, have been my favourite part.
I’m a lot further on now, with so much more clarity and excitement for content creation, and my content is getting SAVED! DO IT NOW, YOU WON’T REGRET IT.
Krissie - Business and marketing strategist
“Be prepared to feel amplified”
I almost didn’t join because I thought I wasn’t cool enough or good enough at making content. I’ve been in the game too long and thought I’d be up against newbies.
Turns out we all have the same problems! Creating a movement led me to drill into my new language angle, which has changed my whole messaging and led me to carve out a whole offer suite. Business is mental right now but it feels less desperate as I’m busy with client work.
Rachel’s very personal, she likes to get to know everyone and she isn’t judgey at all. I love the mix of businesses in there, how often the calls are and how thoughtful the prompts are. Oh do it! Be prepared for the journey, be prepared to feel amplified!
Maddy Shine - SEO expert
“Clear on the decisions that were bouncing around in my head for so long”
“Consistency was my biggest challenge. I’d show up and then fade away, and I felt like I was letting my audience down. Now I’ve revamped my newsletter visuals and format, started a podcast, shown up on Instagram more consistently and I know my next steps for my offers. I feel a lot clearer on the decisions and ideas that have been bouncing around my head for so long.
Rachel offers the best tailored advice. She knows everyone inside Radiate and their businesses so well. She doesn’t push a certain way of working, she works with each of us to highlight our strengths and tailor our online worlds to shine in their own ways. I’ve loved having someone to bounce ideas with and get feedback I can trust!”
Alys Dinsmore - Pattern Making Educator
FAQs
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A: If you have a couple of hours a week to dedicate to this, you're golden. The weekly live calls are 60mins long, you can dip in and out of the training hub and support however much you like. If you're already spending time on your content, Radiate just makes sure that time is actually working for you.
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If you've worked with clients and you have an online presence you want to improve, you're ready. You don't need a huge audience, you just need to have something to build on and offers to sell (even if they’re imperfect).
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A: You're an established service provider, coach, expert or educator. You're already working with clients, you already know what you do and you're good at it. You have an audience - maybe small, maybe decent-sized - but you know it could be working harder for you.
Radiate is built for service providers, coaches and experts who are the face of their brand. Think coaches, consultants, brand designers, nutritionists, strategists, photographers, copywriters - anyone whose business is built around their ideas, expertise and personality. -
Wednesdays at 2pm UK time.
The first Wednesday of the month will be our movement mapping and content planning call.
The other calls are group coaching, guided action taking / co-working / accountability calls.
All calls are recorded and you don’t need to attend these live.
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A: All calls are recorded and replays are available. You won't miss out if life gets in the way.
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A: Yes - there is a one-to-one version of this work available at £3,750 + VAT. It's a more personalised, intensive experience for people who want to do this outside of a group environment. Drop me a message on Instagram if that sounds more like you and we can have a chat about whether it's the right fit.
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You get access to everything as soon as you sign up, and I’m hosting a welcome call for new memebers on Monday 26th Oct.
“I have the confidence to fully commit to how I want to show up. Trusting that if keep talking about my offers in the right way, clients and the work I want comes to me”
“I felt like I was wandering around in a field, now I feel like I’m on a path. I can see myself taking action and moving forward instead of being stuck.”
Aiza Cheung - brand designer
“Out of perfectionism paralysis and into taking action”
“I’ve had account for years with a good amount of followers but no reach, and no motivation or confidence to work on it. I knew it wasn’t representing the reality of my work.
Since joining, I’ve published 20 posts, done my first ever voiceover and started doing YouTube lives. I’m feeling way more confident and calm, and my first series post we worked on together is performing great! I’m so happy I did it because the response is way better than I expected!
I’ve joined so many courses I’ve lost count, and I was scared of repeating the same pattern of things falling off when life got busy. What helps me most is having a deadline every week for feedback. Knowing that if I don’t make it by Thursday I’ve missed an opportunity has pushed me out of perfectionism paralysis and into taking action.”
Clàudia Orengo - Illustrator, designer and passive income educator
The era of "do it exactly like me" is over.
The roadmaps just aren't roadmapping like they used to, and deep down you always knew that the “this ONE thing will change your business and life forever” vibe felt a bit too good to be true.
In Radiate, I’d much rather support you while you build something that is so distinctly, recognisably yours that there's nothing to copy and nothing to compare it to.
Your own industry leading online world, that pulls in your next fave clients and turns them into loyal fans of everything you offer.