SIX MONTHS OF CREATIVE DIRECTION AND MARKETING STRATEGY FOR ESTABLISHED SERVICE PROS, COACHES + EXPERTS:

Make your next clients see what your best clients already know.

Stop the feast-to-famine sales cycle and give people a clear reason to choose YOU, right now.

Build a world that people have to be a part of, so your next launch (and every one after that) is lined up with an audience that already understands what your work could do for them and is already waiting to say yes.

Your content should be the portfolio for the life you want.

Radiate is the group programme where established online service pros, coaches and experts grow the industry leading content world that makes them a sales and opportunity magnet.

By the end of your first week, you’ll have mapped the big picture of your current content strategy. Through six months of coaching, strategy training, creative direction and feedback, your online reputation catches up with what you’re really capable of.

You get instant access to Radiate as soon as you sign up, so you can get started straight away, be supported for the busiest sales period of the year, and enter 2027 with an online world people HAVE to be a part of.

Lieke Dirkx - Photographer

“I’ve raised my prices because of higher demand - people want to work with ME now”

“Before Radiate, I was posting individual things that weren’t connected at all. It put so much pressure on every post, my core message wasn’t coming across, and I was attracting people who just wanted the cheapest photoshoot. I was saying yes to everything because at least it was money. I knew creative portraits were my thing, but I was scared to focus on them fully.

Four months in, people book because they want to work with ME. They’re travelling from Dublin, Northern Ireland and Germany for a session, and I’ve raised my prices because demand has gone up. I’ve grown my audience, and so many people tell me they’re a fan of what I do and that I’m a big inspiration in how I show up online.

The biggest shift was realising all my content works together as one online world. Once my core message was clear, I knew exactly what I wanted to talk about and the ideas started coming easily. I finally have a way to bring my personality into my content so it doesn’t look like any other photographer’s. It’s started to feel like another creative outlet.

I thought I’d prefer just working 1:1, but the trainings and weekly calls give me so much momentum and accountability to keep going even in busy weeks. The aha moments in the first month alone were totally worth the price of the whole programme. It’s really changed my approach to social media and brought me even more dream jobs.”

You know your stuff, your clients get results. The people who are already in your world absolutely love being there.

But right now:


You know you need to grow

Your inner circle community - the ones who reply to everything, buy everything, tell everyone about you - that group is too small to hit the revenue goals you really want.


Your public reputation needs to catch up to how good you really are

You’re done with posting consistent content that doesn’t do much for you. You want your online presence to bring in more of the right people, and to get you the sales and opportunities you really want.


You want your own “thing”

It feels like everyone in your niche is saying the same thing, and it feels hard to take up space without sounding like everyone else.


You’ve built the audience, but your bank balance doesn’t match it.

They love your free content, but when you sell, you get a lot of “it’s out of my budget” or “I’ll have a look next time”, which makes you wonder if you’re reaching the right people in the first place.


Your clients know how good you are, but new people don’t “get it”

A soon as someone works with you, they rave about you. But when someone discovers you for the first time, it feels hard to make them understand why your work is worth paying for and prioritising NOW.


This vibe gives you the ick

You get that you need to lead with your opinions online, but you’re sick of shame based mean girl marketing, and don’t want to use those tactics to stand out.

And tbh, you know you could be selling more, but you hate feeling salesy.

Most content programs give you the hacks, hooks and tactics to get views and attention, but they don’t give your online world the atmosphere that makes people stay and think “I HAVE to work with them”.

Radiate is where your content feels like self expression, and has the commercial appeal to create sales and opportunities on demand.

We’re not faffing about with your content pillars again, we’re creating a movement around your work.

Each month, you’ll apply “movement campaign” level thinking to your content plan, you’ll create content series, messaging angles and stand out marketing moments that mean your posts are building momentum together instead of sporadic guessing games.

No more generic ideal client avatar templates, we’re giving you the creative direction that makes your online world completely irresistible to your most “ready” people.

In your first few weeks, you’ll get clearer than ever before on your magnetic positioning, your core message, your visual vibes, lore and language that’s unique to you. You’ll come away with “The Control Room” - an editorial hub that houses the entire creative direction of your online world, that you can use for years to come in your business.

We’re not just copy pasting hooks to go viral, we’re turning attention into trust, so even strangers know exactly why they should work with you.

The reason so many founders are losing time to content that’s not moving the needle for them, is that they’re over-focusing on one area of their marketing and leaving gaps in others. Your first project is to submit your content world map to me, and I’ll send a personalised video back that shows you these gaps, so your time can be spent not just on getting more views, but on building trust and selling with more ease.

Emma Hendricks - Nutritional Therapist

“I went from avoiding social media to a launch that brought 19 people into my programme”

“When I joined Radiate, I’d fallen out of love with social media. I didn’t know what my voice was online, and I’d been telling myself I was no good at social media or marketing. I knew my business does so much better when I show up, because when I share my perspective people find me. But staying quiet was holding back my growth and my confidence.

Since joining, I’ve grown my mailing list and just had a launch that brought 19 people into my programme. Showing up online made a real difference in the build-up. I’ve also finally started a podcast, which had been on my to do list for yearrrrrs!

The solar system framework helped me enormously. Seeing my world that way just clicked. Now when I create content, I know if it’s for strangers, for building trust or for sales. And being part of a community of business owners who all seem to make it look easy, then realising it’s messy for everyone, was so reassuring.

I was nervous to commit, because I knew there’d be no hiding once I’d invested. But what surprised me most was how quickly my confidence grew. Showing up started to feel normal so much sooner than I expected. I love that Rachel is human about it all, she owns the hard bits and is so authentic.

If you’re on the fence, OMG do it! It’ll be the best investment for your business.”

Six months from now, this is your life:

People are sliding into your DMs every week saying "you’re ON FIRE at the moment - what’s changed?"

You’re feeling smug because you're not doing more, your content is just having more impact.

Your engagement is up, your reach is up. Every day you're bringing in new followers - and when you click through to them you're like - oh hello, they're PERFECT.

Perfect fit people finding you, going through your old posts, DMing you to say "I just found you and I'm already a massive fan, how can I work with you?"

Your cashflow is way more consistent and reliable, recurring revenue is easier because you have a constantly growing list of people who are excited to work with you.

You spend a lot less time looking at what everyone else in your industry is doing, because you know your movement, you know your message and you know exactly how to make people feel something with it.

People want you on their podcasts. People want you at their events. Brands are pitching YOU to collaborate. Opportunities you always thought you'd have to send 100 emails out to get considered for are just - arriving.

Your content finally matches your taste level. It matches how good you actually are - your online presence showcases the boldest, most magnetic version of you. Showing up feels like self-expression.

This is what it feels like to RADIATE

What are we doing then?

✳︎

What are we doing then? ✳︎

Radiate is a 6 month content, messaging and creative selling program to make the kind of content people send to someone else like “you HAVE to see this”.

How it works:

Three types of people who join Radiate:

Whichever one you are - and a lot of people are a mix of two - in Radiate we’ll get your online world working together like a solar system.

You’ll create content with the gravitational pull to bring strangers in and build trust with them fast, so they immediately understand the value of your work (just like your fave clients do).

The Radiate Vibe:

People find you over the weekend, binge everything you've put out, and by Monday they're joining your offers.

The whole time you've been offline enjoying your life. That's what a strong online world does.

Kate - Cake Business Strategist

“4 years in, I’ve NEVER had people join from a waiting list before doors open before!!”

Kate had an established membership, a big email list and a solid Instagram following. She was consistent and her email open rates were high. But engagement was low, waitlist sign-ups were slow.

“Maybe Instagram just doesn’t really work for me, because I feel like I’m doing all the right things.”

Through content feedback and a sales page review, we noticed Kate’s messaging was speaking to cake makers in broad strokes, like “Do you want to feel more confident as a cake maker?”

Instead, we made it specific to what’s actually on her audience’s mind, like “Do you see your peers charging over £1k for a cake and think, HOW?”

She also built content series that positioned her as the one with her finger on the pulse of the cake industry. One of her industry insights reels got 166k views on TikTok and 123k on Instagram! People started sliding into her dms, a well known brand reached out to collab with her, and at a networking event, someone told her how authentic her content was and how it felt very her.

In her launch, Kate went from worrying about her waitlist to sending a video of herself running around her garden with excitement, because for the first time ever, people were joining before doors even opened.

“100% put this down to the work I’ve done with you! I think this must mean I’m radiating.”

The Modules:

Nicknamed The Observatory, our Radiate training hub is where your content world gets its glow-up. Through 6 core modules, optional daily challenges and sprints to take part in, plus the workbooks, frameworks, templates and resources that you’ll be using for years afterwards - Radiate helps you create a content world people never want to leave.

PLUS: you can listen to all lessons on the go via our private podcast feed, if you know you’re not gonna get around to watching them on video.

Alex - Career Coach

“I’ve grown my list by 500 so far”

“My biggest challenge was building trust. I had a big following but low engagement and low sales.

Since joining, I’ve increased my email list by 500 thanks to my new lead magnet, and I’ve started getting people replying to my emails, which didn’t happen before. I feel so much clearer on what I want to message and more confident about how to build trust.

Just bloody do it. You will NEVER regret it. She will have your back, she’ll take time to review your work and she’ll give you the energy you’re lacking. I love Rachel’s creativity and I LOVE her as a person. She gives you so much structure, reassurance and knowledge, and the Lights On Method is genius. I love her email style too, and I feel like I can communicate without always relying on AI now.”

A close-up of a person's hand holding a red pencil and coloring a purple and pink object.

Radiate

Pay in Full:

£1850 (+ VAT)

(or 6 monthly payments of

£309 + VAT)

Doors close: Friday Oct 23rd

You get instant access to Radiate as soon as you join, plus there's a welcome call for our new cohort on Oct 26th 🌞

The Bonus:

The first 10 people to join will get an IN PERSON group coaching day in January, where we'll look at your goals for 2027 and build your marketing plan so your content is bringing you the exact opportunities you want.

This IRL group experience will be in London in mid-January (date tbc) - but if you can't make that in person and you're one of the first 10 people in, you'll get an online 1-1 session where we can look at this together instead.

Last time this bonus sold out on day one of launch, so if you’re keen but have questions for me, just pop me a dm on instagram @rachelemmawaring, or an email at hello@rachelemmawaring.com.

“I booked out my spots for the first time ever”

“Before, I felt like I was shouting into the void without any real results, direction or feedback to know how to make it better. Then I followed the movement idea for the Newbury Tattoo Convention and I was booked up for all my time there! The way Rachel thinks about planning, momentum and movements fits so much better with my brain.

My worry was spending the money and then not making the most of it, because I’ve done courses before and not felt much further on. But if you do the work it’s going to completely change the way you feel about your online world, even if it’s your least favourite part of your business.

Rachel is so lovely and approachable, while giving real actionable feedback. I don’t feel scared to ask a question or share my work, but I know I’m going to get valuable feedback, which is exactly what we’re here for! Everyone is so friendly that it makes you feel comfortable to share without feeling silly.

My biggest aha was discovering that the content you WANT to make can be the stuff you actually do. You don’t have to fit yourself into a box to make things you enjoy that ALSO do the jobs you need them to. And the whole presence over perfection and building a body of work mindset is 🤯”

Amy Whiting - Tattoo Artist

Hey, I’m Rachel,

When you know how to turn who you are - all of it, the wiggly career path, the multiple passions - into a movement and a powerful online world, it becomes your greatest competitive advantage. Not a liability or something to niche away from.

I've built a six figure business where every single opportunity - the podcast invitations, the speaking on stages, working with brands like Pinterest, Meta and Adobe, the thousands of creative business owners I've had the privilege of working with - every bit of it has come from one thing. Creating content, putting it on the internet, and building an online world that people actually want to hang out in.

That’s what I’m here to help you build.

I’ve never been a “one niche” girly, not even close.

I started out as a set designer for theatre and film. Then I ran a wedding styling business for five years. Then I fell in love with content and built a whole creative marketing business around it, then I specialised in launch + sales strategy.

For a long time I thought being multi-passionate was something I had to squash or explain away.

Now I know it's my biggest asset - because every single thing I've done has taught me something about building worlds for audiences, both IRL + URL based.

“My content is getting SAVED”

Before Radiate, I was being inconsistent and misaligned, and it made me feel like I was behind and missing out on sales and aligned clients I love working with.

Rachel’s always so good at making the complex stuff fun and simple! The brand positioning prompts and the way she explains the solar system, with different types of content for people at different stages, have been my favourite part.

I’m a lot further on now, with so much more clarity and excitement for content creation, and my content is getting SAVED! DO IT NOW, YOU WON’T REGRET IT.

Krissie - Business and marketing strategist

“Be prepared to feel amplified”

I almost didn’t join because I thought I wasn’t cool enough or good enough at making content. I’ve been in the game too long and thought I’d be up against newbies.

Turns out we all have the same problems! Creating a movement led me to drill into my new language angle, which has changed my whole messaging and led me to carve out a whole offer suite. Business is mental right now but it feels less desperate as I’m busy with client work.

Rachel’s very personal, she likes to get to know everyone and she isn’t judgey at all. I love the mix of businesses in there, how often the calls are and how thoughtful the prompts are. Oh do it! Be prepared for the journey, be prepared to feel amplified!

Maddy Shine - SEO expert

“Clear on the decisions that were bouncing around in my head for so long”

“Consistency was my biggest challenge. I’d show up and then fade away, and I felt like I was letting my audience down. Now I’ve revamped my newsletter visuals and format, started a podcast, shown up on Instagram more consistently and I know my next steps for my offers. I feel a lot clearer on the decisions and ideas that have been bouncing around my head for so long.

Rachel offers the best tailored advice. She knows everyone inside Radiate and their businesses so well. She doesn’t push a certain way of working, she works with each of us to highlight our strengths and tailor our online worlds to shine in their own ways. I’ve loved having someone to bounce ideas with and get feedback I can trust!”

Alys Dinsmore - Pattern Making Educator

FAQs

“I have the confidence to fully commit to how I want to show up. Trusting that if keep talking about my offers in the right way, clients and the work I want comes to me”

“I felt like I was wandering around in a field, now I feel like I’m on a path. I can see myself taking action and moving forward instead of being stuck.”

Aiza Cheung - brand designer

“Out of perfectionism paralysis and into taking action”

“I’ve had account for years with a good amount of followers but no reach, and no motivation or confidence to work on it. I knew it wasn’t representing the reality of my work.

Since joining, I’ve published 20 posts, done my first ever voiceover and started doing YouTube lives. I’m feeling way more confident and calm, and my first series post we worked on together is performing great! I’m so happy I did it because the response is way better than I expected!

I’ve joined so many courses I’ve lost count, and I was scared of repeating the same pattern of things falling off when life got busy. What helps me most is having a deadline every week for feedback. Knowing that if I don’t make it by Thursday I’ve missed an opportunity has pushed me out of perfectionism paralysis and into taking action.”

Clàudia Orengo - Illustrator, designer and passive income educator

The era of "do it exactly like me" is over.

The roadmaps just aren't roadmapping like they used to, and deep down you always knew that the “this ONE thing will change your business and life forever” vibe felt a bit too good to be true.

In Radiate, I’d much rather support you while you build something that is so distinctly, recognisably yours that there's nothing to copy and nothing to compare it to.

Your own industry leading online world, that pulls in your next fave clients and turns them into loyal fans of everything you offer.

Doors close Friday Oct 23rd, with the IRL bonus coaching day for the first 10 people in.