Then you’re in the right place, pal. If you’re a product seller or service provider, and you want to create an impactful pinning habit in 30 days, that will increase your visibility, website traffic and consistently get new eyes on your brand for the long term, then Ignite Your Pinterest Strategy is for you.
This group program will help you fire up a consistent and impactful pinning strategy in just 30 days. After this Pinterest PARTY, you’ll feel confident in creating pins that will act like rocket fuel to amplify your visibility, website traffic and sales for years to come. Are you ready to harness the power of this incredible discovery platform, and make Pinterest your ultimate tool for attracting new dream customers to your business?
Pinterest isn’t just another social media platform where you’ll be burning yourself out creating content that only lasts a day or so. With the right strategy in place, Pinterest can be one of your most low touch, high impact evergreen platforms, that helps spread the word of your brand like wildfire.
“The work I did with Rachel is something that keeps paying off, over and over again. It’s a great investment that will keep paying back.”
Module 1:
Fiery Foundations
Setting yourself up for success with a profile that maximises your growth potential, we’ll work through easy profile optimisation together. By the end of this module, you’ll be fully set up in the best way to use Pinterest as a marketing tool, and you’ll have completed a full profile audit with my support. Even if you’ve been on Pinterest for a while, we’ll make sure everything is set up for maximum success, in line with bang up to date best practices for 2024.
Module 2:
Creative Clickable Pins
In our “Let’s Get PINNING” module, you’ll learn how to master the pin best practices, and how to come up with creative ideas consistently. Packed full of real life examples that you can apply to your niche, these lessons also include an in depth pin design tutorial that will help you not only create highly clickable pins, but help you make them at lightning speed. Most importantly, you’ll learn how to SELL through your pins, and get them FOUND by more people through clever use of Pinterest trends and keywords, so the work you’re putting in brings you real results.
Module 3:
Strategy Magic
Time to create a concrete, easy to follow pinning strategy that works for your schedule. This is where I show you EXACTLY how to fit your pin scheduling strategy into your workflow, how to save loads of time repurposing your content, and how to keep it all up consistently, without Pinterest taking over your life. This is where the magic happens! Whether you’re a fan of batching, or prefer to pin on the go, your new Pinterest strategy shouldn’t take up any more than a couple of hours a week (sometimes even less than that!).
Then you’ll unlock… The Advanced Section – Ooooo!
The first three modules will give you what you need to know to start pinning regularly for your business and start bringing in results. The most important thing for me as your Pinterest pro, is to make sure you start actioning this advice in your business straight away, so to encourage you to take this action, the advanced section of Ignite will open up for you once you post 10 pins (let’s call it: The 10 Pin Club!)
INCLUDED IN THIS SECTION:
🔥 A deep dive on Pinterest trends, and how to get editorial features from the Pinterest team.
🔥 Advanced Pinterest SEO tips, including how to use the Pinterest Trends tool to boost your success.
🔥 Scheduling your pins.
🔥 Growing your email list with Pinterest.
🔥 How to read your analytics, and use them to your advantage to keep your account growing.
🔥 Optional extra strategy boosts, like Pinterest shopping, the verified merchant program and using ai to speed up your pinning.
Live Pin-a-thon Calls
The most exciting part of joining us for the live round of Ignite, is the live group PIN-A-THON calls! Over 30 days, we’ll have 4 weekly live calls, where you can:
🔥 Ask your questions, and get detailed answers from me.
🔥 Get personalised feedback on your profile and pins.
🔥 Get inspiration, support and accountability from me and the group.
🔥 Carve out time in your schedule to implement the strategy, and get PINNING.
The first three calls will be on Mondays at 1pm UK time (starting on 11th March), and then the last call will be on Tuesday 2nd April (to avoid bank holiday Monday). If you can’t join live then don’t worry, they will be recorded and you can submit your questions / work for feedback in advance, so you can watch at a time that suits you, and STILL get that personalised support.
The Extra Magic
So now you know what’s involved, here’s what the actual Ignite experience is like:
🔥 THE MODULES: You’ll learn my Pinterest strategy framework via bitesize self paced video trainings, that you can fit into your schedule in a way that works for you.
🔥 THE GROUP: We have an optional Slack group open for the duration of the course, for that magic accountability and support along the way. It’s going to be a Pinterest PARTY in there.
🔥 THE EXPERIENCE: This gets to be FUN too - there will be games, challenges and extra surprises throughout. We host a show + tell, and even have a group mascot, called Flamey Steve!
or if you prefer to spread the cost, I also offer interest free monthly payment plans:
TWO PAYMENTS: £249 inc VAT
or THREE PAYMENTS: £166 inc VAT
or FOUR PAYMENTS: £124.50 inc VAT
or SIX PAYMENTS: £83.04 inc VAT
(payment plans taken as a monthly subscription)
IT IS FOR YOU IF…
You have a physical/digital product, or you’re a service provider.
You’ve used Pinterest for personal use in the past but you’re ready to make it work for your business.
Or you’re using Pinterest for your business already, but you want to do it the right way, and get more impactful results from the effort you put in.
You want to create inspiring content, build brand visibility and reach more of your ideal clients and customers.
You want to find ways of being more consistent and saving time with your strategy.
You want to grow traffic to a website, sales channel or other content channel (eg. YouTube or a podcast etc.)
You’re sick of scrolling through hours of free conflicting content and advice, and just want someone to show you exactly what to do to get real results.
You thrive in a learning environment where there’s accountability to implement the training.
IT IS NOT FOR YOU IF…
You’ve never been on Pinterest, even for personal use, and have no idea how to navigate the platform (my Beginner Pinners training is best for that).
You’re looking for a get rich quick scheme, instant results, or vanity metrics.
You don’t have a proven product or service - meaning you have no idea if your offering would actually sell, even if it had thousands more eyes on it.
You want to “hack the system” and don’t care about creating content that’s actually creative, original and engaging.
You’re impatient, and don’t want to wait to watch a sustainable long term strategy work.
You want to keep doing the old school Pinterest strategies and hacks, rather than seeing Pinterest in a new holistic light.
You don’t plan to use Pinterest to grow your business - this is very much a marketing programme.
You’d be outraged by Cecilia the cat joining in on some of our live calls.
“Ignite is an amazing course with incredible insights into how to build your brand through your Pinterest account. It’s thorough and Rachel explains everything in a very clear way, always taking the time to answer every question. You can feel she cares about each of her students and want them to succeed. It’s the best online course I’ve taken and I can see it working for my business already. I would highly recommend it.”
A:You get instant access to the self paced core module videos as soon as you sign up, and our live experience together starts on March 6th, and runs until April 5th.
A: The live Pin-a-thon calls are on Mondays at 1pm UK Time / GMT (except the final call will be on Tuesday to avoid bank hol), The dates are: 11th, 18th, 25th March and 2nd April. These calls are there to support you with the self paced curriculum - they are there for accountability, asking questions and getting feedback on your work. They are recorded if you can’t make the calls live, and you can submit your questions or work for feedback in advance, so everyone has equal opportunity to get personalise support.
A: I designed the structure of IGNITE to be as bite-size and actionable as possible, with plenty of implementation time. This was on purpose, because almost everyone I work with have very busy schedules - so I built this course to help actually get things in MOTION in a way that works for you. You can work through the pre-recorded content at a pace that works for you.
The live Pin-a-thon calls will last approx 60mins each. If you have a couple of hours a week to give to this training, you’ll get a lot out of it! The best part is, once everything is set up and running, you then only need an hour or so a week to keep your Pinterest strategy going consistently moving forward. It can be a very hands-off platform, when you have the right scheduling strategy!
A: As alumni, you’ll have future access to the module recordings, worksheets and bonuses for the lifetime of the course - which means for as long as I’m running the course in the future, you’ll have access to the videos and any updates to the pre-recorded trainings! Perfect for a platform that’s ever evolving, I have GOT you.
The live calls and accountability group will be for the current cohort only, but for future rounds of Ignite, you have the option to buy a “live pass”, if you want to join in with the next cohort live again.
A: Yes! All of the self paced curriculum is captioned, and as soon as the live calls are finished, they will also be uploaded to the course hub with captions too.
A: I’m teaching you a holistic brand and business building strategy for Pinterest, so join when you’re up and running so you get the most out of the course. Feel free to message me with your specific situation if you want more advice on this.
A: While there will be advice specific to getting blog and website traffic, there will be plenty of ways to benefit from this even if you don’t have your own website. Pinterest is still an amazing way to drive traffic to an Etsy shop (or other sales channels), so as long as you have somewhere you want to drive traffic to, this is the place for you!
A: BOTH! I myself have used Pinterest for both my product and service based businesses, so you are in good hands. If you’d like specific insights on whether Pinterest is right for your industry, just pop me a message, I’d be more than happy to advise.
A: Pinterest marketing newbies are welcome! We will be hitting the ground running with creating and posting Pinterest content, so even if you’ve never used Pinterest as a marketing tool, a basic knowledge of the platform for at least personal use would be useful. However, if you’re a fast learner and you pick things up quickly, you’ll be a great fit, even as a newbie!
A: YES this is perfect for you! A good Pinterest strategy will amplify the work you’re already doing elsewhere, so if you have a product or service that’s already selling on other platforms, then you can expect to see results on Pinterest.
A: I of course want every participant in the program to love the experience! In the event that you’re unsatisfied, refunds are offered on a case by case basis, and will need proof of task implementation and course participation within the 30 days of the program to be considered.
A: Yes I do, I have 5 pay-what-you-can spaces available for people who are part of a marginalised group (based on the list of protected characteristics under the Equalities Act). You can read more about these spaces at the bottom of this page.
A: I usually run Ignite live twice a year, so the next live cohort will likely be in October 2024.
“I loved the Ignite course for so many reasons. Since starting a small business, I have had to work out so many many things on my own, and it was such a refreshing experience to be taught information and strategy that would have taken me months if not years to find out for myself. Rachel is an excellent communicator, and the course could not have been any clearer. Her enthusiasm for Pinterest, small businesses and marketing generally is absolutely contagious and I ended up feeling more positive about my small business as well as being more productive as a result.”
Meet Rachel 👋
That’s me! I’m a creative marketing consultant, based in London, who fell in love with Pinterest after it transformed my creative small business. I was running a wedding styling business at the time, and once I found a strategy that worked for me, Pinterest became my top traffic referrer (70% of my website traffic no less!), and the number one way my ideal clients discovered me online. Plus, it took way less time in my weekly schedule than Instagram did (and still does). It’s no exaggeration to say that it changed my life, and now I get to teach others how to do that too.
I’ve helped hundreds of creative founders like you harness the power of Pinterest, from product sellers, to service providers and content creators. I was even invited to speak about my experience (/love story) with the platform by Pinterest UK themselves, and have had the pleasure of speaking at Pinterest events as an expert multiple times since.
In my work as a creative marketing consultant, my mission is to help creatives stand out in a sea of same, and RADIATE in their content online - and Pinterest is one of the best tools to help you do that.
There are 5 Pay What You Can spaces available on the course, for anyone that identifies as being part of a marginalised group (based on the list of protected characteristics under the Equalities Act). These spaces are first come first served, I won’t ask for any proof, or directly ask what you can afford to pay.
