Your visuals only have seconds to capture the attention of your potential customers. Let’s make those seconds count, shall we?
IMAGINE…
Being able to pick up your phone and feel confident that what you’re posting is worth the effort, because it brings you results.
When things change and platforms shift, being so clear on your creative vision that you navigate these shifts with ease, in a way that works for you.
Video feeling so easy for you, that you create it almost without thinking, it’s even starting to be fun?!
When you need to take photos for your business, styling them feels like second nature - you always know exactly how to make things look great.
By stepping into your creativity fully, you start to attract the exact right customers for you, and they feel like they’ve found exactly what they were looking for.
Keeping up with your content schedule becomes so much easier, because you’ve streamlined your approach and faffing is a thing of the past!
Being able to reach into a bank of exciting, engaging content that’s ready-to-go when you need to post online.
Looking at your visuals and feeling so proud of how they show you and your brand off.
...and doing this all without having to invest in super fancy equipment, or move to a mansion with floor-to-ceiling windows, buckets of natural light, and no mess EVER. This is what it really means to be the art director of your brand, and I can’t wait to support you while you step into that role!
“I felt stuck with my visuals and my content online and felt very overwhelmed with it all. Taking part in Be the Art Director of Your Own Brand was the best investment I've made for myself & my business, it allows you to deep dive into building and creating a brand that resonates with you and your audience.”
So, what will I learn?
The quick version:
In a nutshell, we’ll cover…
Finding your visual inspiration, and honing your unique visual style
How to master video, and how to start creating it consistently in a way that works for you
How to take better photos with just your phone
Styling flat lays and lifestyle shots, all in your own recognisable way
Defining your brand personality, and making it cohesive
Graphic creation for your business
How to include all of this in a busy schedule
The detailed version:
I like you - you’re thorough. Here’s a more in depth view of the course content:
MODULE 1 - Finding Your Style
Art direction is all about confidently bringing a creative vision to life: so we’ll first of all deep-dive on what your style actually is, and how to show off your brand in the light it deserves. We’ll cover visual research, finding your ideal customers, and how to speak to them visually with your content.
MODULE 2 - Up-Level Your Imagery
You don’t need a fancy camera or a swanky studio to take incredible images of your products or work. Together we’ll learn how to use just your phone and some styling knowhow to create photos you love so much you want to plaster them on the side of a building. Armed with a new understanding of simple lighting, editing, styling and composition, you’ll gain a newfound confidence in your ability to DIY your photos.
MODULE 3 - Mastering Video Content
Video is gold dust for small businesses, and it’s also one of the most effective ways to sell, when you get it right - so I’ll show you how to confidently use video for your business (whether that’s with you in front of or behind the camera!). We’ll cover the intimidating tech stuff in a simple and accessible way, and you’ll feel empowered to be able to create video content that SELLS. Again, no fancy equipment needed here, your phone is all you need!
MODULE 4 - Maximise Your Brand
We’ll take everything we’ve learnt so far and learn how to bring it together under one umbrella, resulting in a cohesive, confident, visual online presence that makes you want to squeal with joy. We’ll chat about colour psychology, being creatively cohesive, and learn tips on creating beautiful graphics for your content. Plus, I’ll teach you how I keep this joy going in my business even when I don’t have loads of time, with a chance to steal my workflows and create templates of your own.
BONUSES:
LIVE GUEST WORKSHOP: Aiza, owner and brand designer at Studio Coya, will be chatting about how understanding your own brand strategy will help you make decisions as the art director in your own business. She’s been in the industry for over 12 years and has run a few creative businesses herself, so she is a total pro and has walked the walk!
Practical challenges, worksheets, and activities to play along with. Expect a joyful and gamified experience, fun is a top priority!
How will I learn it?
4 modules with bitesize pre-recorded practical lessons, released all at once for you to work through at your own pace.
We’ll have 6 weeks together in total - after our first orientation week (to get you settled and get the party started), we’ll have 4 weekly live calls (with an implementation week in the middle), to help you implement the skills you’ve learned, get personalised feedback if you want it, and bounce ideas around to apply the learnings to your business.
Lots of opportunities for questions and personalised feedback in a way that works for you, whether that’s in the live calls, replays, or the Slack community.
Prompt based creative challenges to get those juices flowing.
Optional community vibes in a friendly, supportive Slack group of like-minded business-owners.
Access to all recorded lessons in a well organised course hub, including extended access (for as long as I’m running the training in the future), so you can refer back to the prerecorded videos if you need to.
Replays of the live calls, along with the Slack group, will be available for 4 weeks after the group programme ends.
ORIENTATION WEEK STARTS ON 30TH MAY.
How much is it?
ONE PAYMENT: £475 (including taxes)
Or if you prefer to spread the cost, I also offer monthly payment plan options:
TWO PAYMENTS: £237.50
or THREE PAYMENTS: £158.50
or FOUR PAYMENTS: £118.75
or FIVE PAYMENTS: £95
or SIX PAYMENTS: £79.50
DOORS CLOSE FRIDAY 26TH MAY, AT 8PM UK TIME.
“I got so much out of this course. I wavered and wobbled about whether to press ‘buy’ and I am so, SO glad I did. My business aims for this year included ‘learn to use video’ and also to get more confident in my branding and styling, and this course delivered both of those things and more…. In fact, I got my very first press coverage for my art just after I finished the course and I don’t think that is a coincidence. The piece of mine that was featured in ‘Simple Things’ magazine was styled using Rachel’s tips!”
BE THE ART DIRECTOR OF YOUR OWN BRAND is for you if…
You’re a small business owner with big dreams
You want to learn how to DIY your own visuals that sell
You already DIY your own visuals, but you want to up-level your skills
You find consistently coming up with visual content drains your time and energy
You need to fill the gap between professional photography shoots
You’d like some accountability to create lots of visual content to use in your socials for your next season of selling
You don’t want to invest in lots of fiddly equipment and instead want to make the most of the tools you already have
You feel like you need a bit of a creativity boost, and want to feel your content to be more inspiring
You’re a product-based or service-based business - as long as creating your own visuals is part of your job, you’ll be welcome!
This course is not for you if…
You want a “How to become a professional photographer/videographer” course. The skills taught focus on the styling, composition and creativity behind visuals. Whilst there’s lots of technical advice including lighting and editing, it’s from a DIY focus.
You want a “How to become a professional graphic designer” course. See above!
DIY-ing your content sounds like your idea of hell, you way prefer outsourcing everything forever.
You’re not up for stepping out of your comfort zone and trying new creative approaches.
Are you ready? Let’s do this.
“I knew I needed to up my game with the visuals of my business but I didn't really know where to start. This course has helped me dig deep into what my business is all about and what I want it to look and feel like. I finally have more of an idea who my ideal customer is and what I need to do to start reeling them in! I have not only come away with a pocket full of amazing tips to use, I also feel more inspired and motivated.”
FAQs
Q: How much of a time commitment is involved?
A: I designed the structure of this course to be as bite-size and actionable as possible, for you to work through at a pace that works for you. The whole point of this is to help make it work in a busy entrepreneur’s schedule! Each of the four pre-recorded module runs between 40mins - 2 hours - there are approx 4.5 hours of pre-recorded video in the whole course, split up into a collection of short lessons. These are released in orientation week, and you can either binge them all at once, or spread the learning out over the 5 weeks, whatever works best for your schedule and learning style. The live group sessions will be approx 1 hour a week, and you can watch the replays if you can’t attend live.
The homework you create in the training you’ll also be able to use as content for your business, so it’s great accountability to batch lots of content with support along the way.
Q: How long will the recordings be available for?
A: You’ll have extended access to the pre-recorded modules, meaning for as long as I’m running this course in the future, you’ll be able to access the videos to refer back to them if you need to. The live Q&A replays will expire 4 weeks after the live experience has finished. This is to encourage you to take ACTION, so you can get the most out of the experience and stay away from procrastination station!
Q: What types of business is this for?
A: This program is built for small business owners who need to DIY their own visual content. So whether you’re a product business, you sell a service, or you’re a content creator - as long as you need to create your own photos, videos and graphics for your business on a regular basis, this is for you.
Q: Will the videos have captions?
A: Yes! All of the recorded content is captioned, and the lives will be sent away for transcription and replays will be updated with captions approx 24 hours later.
Q: I’m an established business and have been going a few years, is this course right for me?
A: We’ve had both established and new business owners join the program in the past. If visuals are something you sometimes struggle with in your business, and you’d like to improve your DIY skills, or get inspiration again after being in a creative rut, then this course is right for you.
Q: I haven’t launched my business yet - will this still be good for me?
A: It can be, but my suggestion is that you only join if you’re ready to start making visual content NOW, even if you haven’t launched yet, so that you can get feedback on your work in real time.
Q: What is your refund policy?
A: I of course want every participant in the program to love the experience! In the event that you’re unsatisfied, refunds are offered on a case by case basis, and will need proof of task implementation and course participation to be considered.
Q: Do you offer any “pay what you can” spaces?
A: Yes I do, I have 5 pay-what-you-can spaces available for those who identify as being part of a marginalised group under the Equalities Act. Read more here.
“I can't even being to tell you how much i enjoyed the course. It has helped me so much, getting clearer on what I am actually doing! Total game changer. I think the real shift for me though this year, has been finally finding more enjoyment in all these tasks… I’m taking more photos as I do things, video for YouTube and my website, making sure I get Reels and Pinterest content too. Then when it comes to creating content I have a bank of it ready to go.”
Meet Rachel:
That’s me! I’m a creative marketing consultant, helping small businesses reach more people and live their dreams from my colourful flat in South East London. My love affair with styling and visuals began with a degree and career in set design, where I learnt invaluable lessons that not only informed but transformed my business when I set up on my own.
I’m on a mission to help small creative businesses take back their time and energy by making visuals and content creation fun, and impactful!
“Throughout the course, I felt supported and had multiple lightbulbs moments, Rachel is a great teacher and provides clarity when in doubt! When Rachel says she wants you to have fun with it (believe me or not) it is absolutely true - I feel more confident with my visuals & brand identity. I highly recommend this course at any stage of your business!
Pay What You Can Spaces
There are 5 Pay What You Can spaces available on the course, for anyone that identifies as being part of a marginalised group, based on protected characteristics under the Equalities Act. These spaces are first come first served, I won’t ask for any proof, or directly ask what you can afford to pay. Fill out this form, and I’ll pop you an email with the details :)