The Launch Gap

The essential step most people skip in their launch.

£11 +VAT · Instant access · 30 minutes

This short masterclass fixes the gap between having an audience and having buyers.

This is a mistake I see so many founders making, whether they’re new to launching, or they’ve launched loads of times before.

When you skip this step, launches feel way harder than they need to. Results feel impossible to predict, and you end up wondering if you need to switch up your offer, again.

I’m gonna show you the super simple process that fixes all of that, in less than 30mins.

The Launch Gap will take you from an audience of uninterested people, to a community who can’t wait to buy the next thing you sell.

Right now, you’re basing your launch goals on:

Your total email list size

Your follower count on IG

Your old waitlists

But you don’t actually know who’s interested in buying from you RIGHT NOW.

That gap is why launches feel harder than they should, even when you’ve done everything else right.

And once you see it, you can’t unsee it.

In this class, you’ll:

Set clear Good / Better / Best launch goals for your launch, based on actual data.


Translate those goals into sales targets you can really use.


Work out how many fresh leads your next launch needs.


And I’m gonna show you how to do all of this so quickly - you’ll have it done before you’ve finished watching.

This is step one that I take every client through, and once you learn it, you’ll go into every future launch feeling CONFIDENT.

Who needs this?

This class is for you if you’ve launched before (even if you’re working on a new offer right now), and you want to make sure you actually hit your sales goals next time.

It works whether you’re launching:

  • a course or program

  • a mastermind

  • a membership

  • a digital product or workshop

  • your 1:1 services

It works whether you run ads or not (but tbh if you are running ads, this is gonna help you make a lot better use of your ad spend!)

Instant Access, 30min Class

+ Template included

£11 + VAT

When you start your launch plan off in the right way:

  • launches become calmer because you can actually predict your results

  • you know exactly what you need to do in your pre-launch

  • your content feels more intentional and easier to make

  • hitting your sales goals becomes a given, not like winning the lottery.

This is the first thing I have people do inside my signature program Luminous Launching, because everything else works better once this part is clear.

This is the fastest way to fix the gap that’s costing you sales in every single launch.

This is a small fix, but it will change your launches forever.

The Launch Gap

£11 + VAT

Get instant access to the recorded 30min masterclass, plus the launch numbers template you’ll be able to use for every launch you do in the future.

Meet Rachel!

That’s me! I’m a professional hype builder, and I help service providers, coaches and experts turn their creative ideas into movements people can’t stop talking about.

In my signature program, Luminous Launching, I support founders while they learn how to Launch Like a Creator - so they can have their best launches ever, over and over again.