The Launch Gap
The essential step most people skip in their launch.
£11 +VAT · Instant access · 30 minutes
This short masterclass fixes the gap between setting sales goals and planning a launch that can meet them.
This is a mistake I see so many founders making, whether they’re new to launching, or they’ve launched loads of times before.
When you skip this step, launches feel way harder than they need to. Results feel impossible to predict, and you end up wondering if you need to switch up your offer, again.
I’m gonna show you the super simple process that fixes all of that, in less than 30mins.
The Launch Gap is the space between just having an audience and having actual warm interest for your next offer.
It shows up when you set your launch goals based on:
Your total email list size
How many followers you have on Instagram
Your collection of old waitlists
Instead of working out a clear, current picture of who’s interested in buying from you right now.
That gap is why launches often feel harder than expected, even when you’ve done everything else right.
And once you see it, you can’t unsee it.
In this class, you’ll:
Set clear Good / Better / Best launch goals for your launch, based on actual data.
Translate those goals into sales targets you can really use.
Work out how many fresh leads your next launch needs (because it’s often more than you think).
This is step one in every launch I work on for both me and my clients, and once you learn how to do it, you’ll never want to wing your launch numbers again.
Who needs this?
This class is for you if you’ve launched before (even if you’re working on a new offer right now), and you want to make sure you actually hit your sales goals next time.
It works whether you’re launching:
a course or program
a mastermind
a membership
a digital product or workshop
your 1:1 services
It works whether you run ads or not (but tbh if you are running ads, this is gonna help you make a lot better use of your ad spend!)
Instant Access, 30min Class
+ Template included
£11 + VAT
When you start your launch plan off in the right way:
launches become calmer because you can actually predict your results
you know exactly what you need to do in your pre-launch
your content feels more intentional
hitting your sales goals becomes a given, not like winning the lottery.
This is the first thing I have people do inside my signature program Luminous Launching, because everything else works better once this part is clear.
This is the fastest way to fix the mistake you’re likely making for your next launch, right now.
This is a small fix, but it changes how every launch turns out.
The Launch Gap
£11 + VAT
Get instant access to the recorded 30min masterclass, plus the launch numbers template you’ll be able to use for every launch you do in the future.
Meet Rachel!
That’s me! I’m a professional hype builder, and I help service providers, coaches and experts turn their creative ideas into movements people can’t stop talking about.
In my signature program, Luminous Launching, I support founders while they learn how to Launch Like a Creator - so they can have their best launches ever, over and over again.