Launch Like a Creator. Convert Better than Ever.

Your highest converting launch in 8 weeks or less.

The group program that will have your next launch feeling like your most confident, creative, sales-generating era yet. 

Luminous Launching teaches creative service providers who launch, how to have their highest converting launch in 8 weeks or less, when they finally begin to 'Launch Like a Creator'

Are you in this squad?

The Creative of Many Tabs: “I have all the ideas - I’ve got the audience, but my launch brain is chaos.” You’ve got 17 Google Docs, 4 Notion dashboards, 6 offer ideas, and zero actual plans. You want to sell more strategically, but launching feels like chaos every time you try.

The Burned-Out Believer: “I can’t do another launch like *that*” - You’ve launched before. Maybe more than once. But it didn’t turn out like you hoped, and you’ve got a serious case of launch dread. You want to launch again - but not if it means spiralling into the same stress cycle without the reward.

The Plateaud Launcher: “My launches worked, until they didn’t” You’ve launched. It was fine, tbh they used to go better. But now you’re stuck in the “just OK” zone. You’re ready to shake things up and actually hit those reliable five-figure results.

The Maxed-Out Service Pro: “Evergreen I can do, but launching feels like a recipe for overwhelm” - You’re fully booked, constantly in delivery mode, and dreaming of scaling - but live launching still feels like an unpredictable beast and you’re not sure where to start.

The Launch Vibes You’re Looking For:

You hit your “best” launch goals, and feel excited and energised by launching, instead of stressed and vulnerable. You have a plan you can rinse and repeat - one that grows your audience AND your revenue.

Your repeatable launch system brings in recurring revenue for you all year long. Launching feels worth the effort, and way more.

Your launches feel like events your audience LOVE to be a part of, they’re engaged, excited and hyped to buy before the cart even opens. You inspire people to buy NOW, not “next time”.

You sack off the boring old launch strategies that overcomplicate things, and just focus on showing up for your offer in a more fun and engaging way. You hit your highest conversion rates ever - with content that sounds like you.

You’re becoming known as the go-to person for your thing - because your launch hype speaks for itself. Along with more sales, your launches bring in other exciting opportunities for your business.

But right now:

You’ve done the “right” things - the promo posts, the value emails, the pre-launch warm-up. But the results aren’t reflecting your effort or skills.

Your engagement tanks the second you start selling, and it makes you want to shrink back instead of turn the lights up. You’re second guessing your offer (even though people love it, once they’re in there!)

You know how to get 1:1 clients, or sell your services, but sales feel unpredictable, and you want to scale with launching. You don’t just want to know how to launch, but how to make more sales every single time, even if you have a small audience.

What used to work isn’t working as well anymore, and you’re ready to evolve your launch vibes for a 2025 audience. You’re launch literate, but you’re not launch confident right now.

This is why I want to help you launch like a creator.

A creator launch makes people feel something and inspires them to buy.

A creator launch starts a movement they can’t wait to be a part of.

A creator launch has a ripple effect that expands way beyond your open cart.

It lights up your business from the inside out. 

A creator launch is LUMINOUS.

Your launches have become a bit formulaic, and it feels like you’re always “fishing in the same pond”, so each launch is a bit quieter than the last.

How we’ll light up your launches:

Your Irresistible Offer

Create an offer (or refine your existing one) into something that’s clear and launch worthy - something people actually want to buy in 2025, whether you’re relaunching your signature offer, or launching something new.

The B.E.A.M System

Have your most streamlined and stress free launch ever, while getting even more people on your waitlist, with my BEAM framework for launch planning. The BEAM system is specifically built to build hype and draw your clients into your world.

The Lights On Method

Create messaging that speaks to different buyer types, and lights up all the selling points that inspire them to buy NOW (not later). You’ll have a core messaging document with everything there is to say about your offer, all in one place, so you’ll never run out of content ideas.

You won’t have to keep falling back on highlighting the features and benefits AGAIN, because you’ll know the other powerful angles to cover.

Immersive Launch World

Make your offer outshine the competition and draw in your ideal people like a moth to a flame, when you build your Immersive Launch World.

Launching in a memorable way, doesn’t just get you sales, it also helps you become the go-to person in your industry. You’ll create launch content that breaks through the “quiet middle bit” and grows your audience while you sell, with my Pattern Disrupting Content method.

Choose Your Launch Path

Not every launch looks the same, so why should your strategy be identical to someone else? Choose your launch adventure, from a low lift waitlist style launch, an automated lead magnet launch, or a high impact live event launch.

If you’re short on time or launching something for the first time ever, we even have the Lightning Launch - a fast track option perfect for your beta offers.

My Story:

Hey, I’m Rachel, and I used to overthink launching so much, I’d put it off for months. I thought I needed the perfect strategy, the flawless funnel, the 42-step content plan, before I could even start.
Then when I finally got my bum in gear and launched, it was pure chaos - writing emails at midnight, adding bonuses on the fly, second-guessing everything, and burning myself out in the process. I made sales - but the launch hangovers were brutal.

Then I stopped trying to launch like a marketing machine - and started launching like a creator.

Launching like a creator has put my business on the map. It’s brought in speaking opportunities and brand collabs with companies like Pinterest, Adobe and Meta, and allowed me to reach a much wider audience with my work.

Now, launching is where I feel most in flow, and I hit five figure launches reliably, with way more ease, multiple times a year, with a rinse and repeat strategy.

Launching allowed me to scale my business away from relying on 1:1, freeing up so much time and space for my life.

I simplified the plan. I leaned into my personality. I made my content actually say the things people needed to hear.

Launching like a creator transformed my business, and in Luminous Launching, you’ll walk away with a system you can rinse, repeat and refine - so every launch gets easier, more powerful, and more profitable.

Jodie was burnt out from flopped launches.

She reworked her course into an Irresistible Offer, applied her Lights On Messaging to her emails and content, and went from flop to 30% conversion rate. And she used the same rinse and repeat system to sell out her SEO mentorship too!

In her words, “I did all the things in my past launches, I showed up a lot, but they were a total flop. Then I started talking to the different buyer types in my content, and IT WORKED! I posted the same amount, but this time they sold out! My one to ones also started doing better. They've been sold out for the last two months, which has never happened.”

Nieve was an evergreen queen.

Her business was booked and busy through funnels and ads, and she wanted to add live launches into the mix, but felt overwhelmed with the process. By following the BEAM framework step by step, she hit £24k in her first live launch!

In her words: “I added over 800 to my email list, growth really shot up, I have LOADS more opportunities now to sell to now and in the future. I really raised my profile and built up a lot of awareness around my brand and my offers - so it was more than a £24k launch, when I take into other sales opportunities that have come from it.”

Meg was winging it, and had major launch overwhelm.

Meg used to wing every launch. With the BEAM system, she planned ahead, had her most fun and easy launch ever. She built incredible genuine hype around her launch, got double her target leads on her waitlist, and hit just one sale under her “BEST” launch goal 🥹

In her words: “I've never ever been so proactive on a launch before I've even opened the doors!! It feels like I’ve created a whole event around it this time rather than slinging something up and hoping for the best. I am LOVING it.”

📣 Alice sold the most spots ever to her knitting course after finally feeling confident in her messaging.

📣 Sarah got her Kickstarter 125% funded by using pre-launch buzz to build real momentum.

📣 Victoria enrolled 25 students into her tarot program with a 22% conversion rate and emails she actually enjoyed writing.

You’ll walk away with a launch you’ll actually want to repeat, again and again. Your highest converting launch, in 8 weeks or less.

Here’s what we’ll do:

  • Whether you’re creating a new launch-worthy offer for the first time, re-launching an existing offer, or wanting to launch your 1:1 services, we’ll package up your offer so it’s IRRESISTIBLE. Learn what your audience wants now, in 2025.

  • Using the BEAM Launch System (Build, Engage, Anticipate, Market), you’ll plan your most streamlined and stress free launch ever. The BEAM launch plan is built to draw your audience in like a magnet, grow your waitlist faster, and build ultimate hype.

    Plot your launch goals, get detailed feedback on your launch plans, and take part in audience growth challenges to build your list of leads between launches.

  • When you launch like a creator, your launches will not only get more engagement and more sales, but growing your audience is a natural part of your pre-launch.

    You’ll learn exactly what content to post during your pre-launch, to warm up your audience in exactly the right way to make more sales.

  • You’ll choose one activity per launch to go all in on, to create unmatched anticipation for your launch, so your waitlists are FULL and people are already dm-ing you before your cart opens to say they’re excited to buy!

  • Your ease-filled cart open plan. You’ll show up and sell with ease and creativity, and know exactly what to do each day to inspire your audience to take action and BUY NOW.

  • You’ll track and take learnings from your launch, so you can rinse and repeat your strategy and make it EVEN BETTER next time. With extra incentive trainings to unlock along the way, Luminous Launching is there for you after your launch, so you can make those results reliable and repeatable.

How we do things:

💻 Instant access curriculum, with short video lessons (5-15mins average) so you can fit them into your schedule (or binge them all at once as soon as you enrol). If you’re more of a learn-on-the-go person, you can also listen to the whole curriculum on our private podcast feed!

☎️ Bi-Weekly group coaching calls, to get personalised laser focused support, stay out of decision freeze mode, and get you through any launch wobbles. Part co-working, part hot-seat vibes, the Luminous Live calls act as your launch hype squad, so you can stay in momentum.

💕 The Luminous Lounge Slack Group, to get feedback and your questions answered on the go. Getting in a muddle with your launch dates? Struggling to make a decision on your launch event? Feeling vulnerable in the middle of launch? The Slack community has your back when you need it most.

You’ll get there faster with:

The Luminous Launch Portal on Notion

Goodbye chaos, this is the only launch planning template system you’ll ever need. With space to plot your numbers, plan your phases, map out your content, and keep track of all the moving parts, you’ll be able to use your launch portal for every launch you run in the future.

Content plans, prompts and challenges.

You’ll know exactly what to say in every phase of your launch, and be held accountable to keep showing up, with content prompts and plans to follow.

You’ll save a lot of time and brain space, because you’ll never run out of ideas!

Detailed Feedback on Your Launch Materials

Not sure if your offer is quite irresistible enough yet? Need an outside eye on your sales messaging? Want help with your launch emails or sales page? I’ve got you, with our easy feedback system - you’ll get my thoughts on your launch assets within 24-48 hours - so you’ll feel confident that the work you’re putting in is set up to sell!

Custom GPTs + Resources

Get even more clarity on your offer and messaging, speed up your content creation and get more organised than ever, with my custom GPTs, templates and resources. When you save time on the boring stuff, you have more brain space to show up and sell with personality!

Submit Your Launch Debrief to Unlock The Other Realm:

When you submit your launch results to me, I’ll send you a full launch debrief with detailed notes to help you make it even better next time. You’ll also then unlock The Other Realm, the bonus training hub, where you’ll find even more advanced video trainings, resources and guest expert sessions, so your launches keep growing with you!

Pay in Full: £1200 inc VAT

£960 inc VAT

Join before the offer expires, and get 20% off, PLUS a free Launch Ready 1:1 Intensive.

if you prefer to spread the cost, I also offer interest free monthly payment plans:
THREE PAYMENTS: £320 inc VAT
or FOUR PAYMENTS: £240 inc VAT
(payment plans taken as a monthly subscription)

You’ll get instant access to the curriculum and Slack community as soon as you sign up, so you can start working on your next Luminous Launch today!

Luminous Launching will change the way you sell - for good. Join now to build a creative, scalable, easily repeatable launch strategy that finally feels like you.

FAQs

  • A: It’s always on pal! As soon as you join, you’ll get instant access to the curriculum, so you can get started literally today.

    This is a hybrid of video trainings and rolling live support. So when you join, you’ll be welcomed into the Slack group, and you can join our next bi-weekly live call to get support, wherever you’re at in your launching journey.

  • You’ll have access to the curriculum + resources for the lifetime of the program (basically for as long as I’m running it in the future).

    You’ll have 6 months access to the live elements (the group coaching, feedback and Slack group) and there will be an option to extend this if you’re loving the support!

  • Creative service providers, coaches, experts and educators who launch (or want to launch).

    You could be launching:

    • your group program

    • your membership

    • your mastermind

    • your 1:1 services

    • your done-for-you services

    • your courses, workshops, events or digital product suite.

    “I’m a product seller, will this be relevant for me too?”

    As Luminous Launching is specifically made for the businesses listed above, it’s not suitable for physical product sellers.

  • You don’t need a big audience, but you do need to already be working with clients, even if you’ve never launched before.

    If you’re regularly working with clients, then you don’t need a big audience to have a really successful launch.

    There are people with less than 1k Instagram followers, who are fully booked and in demand and would be in a great position to launch.

    Luminous Launching will also teach you how to GROW your audience while you launch. Launching regularly is the number one thing that’s grown my audience, if I’d have waited until I had a magic follower number before I launched, I’d still be waiting.

  • A: The curriculum is super bitesize and easy to digest, so you can watch it all within a few hours, and then get on with your actual launch!

    My intention is to SAVE you time in planning and executing your launch. There are resources like planning templates, sales page guides, messaging documents to make everything about planning your launch easier and more streamlined.

    You don’t need to come to every live call, or even use every single part of the program to get LOADS out of it.

  • A: For a lot of service providers, making an ROI on this program often only takes a few extra sales (if not less).

    If you apply even just SOME of the strategies in this program, you'll be able to sell more of what you're offering, you can even apply the strategies to sell your whole offer eco-system.

    The launch process you'll learn in this program is a rinse and repeat strategy, so you can use it again and again for every launch you do in your business in the future!

  • A: This is for you, even if you've never launched before, or you’ve really struggled with launches in the past.

    If you find the strategy overwhelming, if you struggle to commit to the visibility, if you find it hard to create content that hits the right messaging that sells, all of this will be covered in the program.

    Even if you think you’re terrible at launching, even if your launches have flopped before, I have got you covered.

    However if you’re just getting started in business, you’re still waiting to get your first evergreen sales, or you don’t have an email list yet (even a small one), you might want to come back later.

  • A: Pal, this is MADE for you. Maybe you’ve already done a launch program, maybe you’ve got plenty of launches under your belt. But if you’re launching and not making the sales you want, then this is for you.

    This is for you even if you’ve already had launches you’re pretty happy with, we can help you streamline the process and make them even better, saving you time with a rinse and repeat strategy, and making your already good launches, LUMINOUS.

  • A: I only started running ads and outsourcing this year, and before that I had over 7 five figure launches that I ran completely organically, with no team, and a very simple tech set up. Luminous Launching is about launching like a creator, with the resources and audience you have available.

  • Luminous Launching is the only launch program that teaches you how to Launch Like a Creator.

    Roadmaps are great (and you will get one to follow), but what’s even better is learning how to get more people on your waitlist, sell more in your open cart, and launch in an easier way. In a way that celebrates your personality.

    I’ve invested consistently in learning with a curriculum design expert, and I bring that understanding of how adults actually learn online in 2025, into the way I teach.

    It is all about action taking without the overwhelm. Plus, it's FUN, it's creative - that's what brings the Luminous into launching!

  • The bi-weekly live group coaching calls are every other Monday, 1pm UK time.

    In another time zone / can’t make the live calls?

    With the curriculum, plus the always-on support, coaching and feedback in the Slack group, you don’t need to attend the live calls to get everything you need!

    The calls are also recorded, so you can pre-submit your question and watch it back on replay too, if you prefer.

Meet Rachel!

That’s me! I’m a sales strategist, based in London, and launching is my THING. Over the past few years, I’ve attracted thousands of participants into my group programs, workshops and trainings, all through the power of a creative launch process.

It’s no exaggeration to say that learning how to launch successfully has changed my business forever. Launching in a memorable way doesn’t just get you sales, it also helps you become the go-to person in your industry - it can put your business on the map. My clients have attracted speaking opportunities, editorial features, podcast interviews, and other exciting brand building experiences, all through the power of launch visibility.

Launching like a creator changed my business, and my life. I can’t wait for you to do the same.