Light Up Your
Movement
Build the movement, message and hype behind your brand - in just two weeks.
Wanna stop disappearing between launches? Need to actually grow your audience in 2026? Ready to create the momentum your content has been missing?
Come sprint with us!
Hype doesn’t build because you post more.
Hype happens when your brand has a point of view, and content people can’t stop talking about.
That’s exactly what you’ll build inside this sprint - the kind of movement that makes selling easier before you even start.
The Vibe We’re Looking For:
You want hype that builds naturally around your offers.
You want a signature “thing” people recognise instantly.
You want an audience that warms up fast (and stays warm).
You want to step into thought-leader energy, not another “helpful expert”.
You want a personal brand that actually opens doors - PR, collabs, speaking, the vision board stuff.
You want momentum you can actually keep up, so you finally stop disappearing between launches.
But right now…
Your sales feel slow because your audience isn’t as engaged as they used to be.
Your audience is quiet and you don’t know what they want, so you go quiet too.
It feels like everyone in your niche is saying the same thing, and it’s hard to take up space without treading on toes.
Your online presence isn’t feeling like it’s matching up to how good you know you really are.
You often think: “I wish I’d built more hype for this, but I ran out of time.”
You could faff around with your content pillars again,
OR you could build a movement you’re excited to show up for. A message people recognise as yours. A signature series people follow. A micro hype cycle you can rinse and repeat.
That’s how you build the momentum that’s been missing every time you say, “I wish I’d started warming up my audience sooner.”
Let’s turn your creative ideas into a movement people talk about in rooms you’re not in.
Here’s what we’re doing:
Days 1-5: Your Movement DNA
We’ll get you clear on your next hype movement, without spiraling into “what even is my niche though?”
You’ll create:
• One juicy idea to build your next movement around.
• The energy that will take you from helpful expert to LEADER online.
• A simple snapshot of who your movement is speaking to.
• Memorable ways of sharing your message so people actually get it.
Days 6-10: Your Movement → Content
Yep, we’re actually gonna start posting about your movement online, TOGETHER - so you won’t just sit on it forever.
You’ll create:
• A signature content series people actually follow, that makes your new movement stick.
• Posts that show your point of view, not just your expertise
• A micro hype cycle you can run anytime
• Your first week of movement-led content (plus the momentum to keep it going).
The group kicks off on January 12th
£125 + VAT
and for a long time, my content wasn’t giving what my brain was giving.
I had the ideas and the personality, but none of it translated into a message people could actually recognise as mine.
I was creating consistently, but everything felt a bit same-same.
So I kept doing what everyone else did - overthinking my niche, reinventing my content plan every few months, trying to slot myself into whatever trend was happening on Instagram that week.
But the real problem wasn’t consistency, or aesthetics, or frequency. It was that I didn’t have a movement behind what I was saying. No direction, no message people could follow, recognise, or gather around.
I’m Rachel
Everything changed
when I stopped trying to create content that “performed” and started creating content that built hype around my ideas.
I stopped posting random one-offs and structured my content calendar around micro-movements throughout the year. That made my content part of a bigger arc instead of just “a post for today.”
And slowly, everything started compounding. People began quoting my content back to me. My audience finally understood what I was about.
My DMs shifted from “this is helpful” to “I needed this,” “you’re in my brain,” and “I’ve been waiting for someone to say this.” Brands started reaching out - Adobe, Pinterest, Meta. Collabs, speaking opportunities, podcast invites… because I finally had a message that was mine.
But most importantly: my business felt bigger than a content plan. It felt like a movement. Something people wanted to be part of.
And that’s exactly what you’ll build inside this sprint.
So how does it work?
🗓️
Over 2 weeks (10 biz days)
With a group of other creative service pros, coaches and experts, you will:
choose a micro-movement to build momentum around
inject POV so your content becomes sticky and memorable
create a signature content series that people actually follow
run a micro hype cycle that warms your audience anytime
shift from expert mode to leader energy
create content that builds genuine hype, not just engagement
build a content system that will stop you disappearing between launches
create momentum for 2026, without overthinking
💡
What’s Included?
A 2 week creative sprint to build a movement, message and momentum around your brand.
You’ll get:
A daily bite-size audio/video lesson (we’re talking 5mins)
Daily tiny tasks you can complete in under 10 minutes
Slack community for the ultimate sprint accountability + support (there will be prizes!)
Two live group calls for creative direction + Q&A
Optional extra implementation week, to finish up anything you need to.
Prompts, templates and action steps that will get your movement actually MOVING.
💗
Who is the toolkit for?
You’re an online service provider, coach, expert, or course creator
You’re building a personal brand and working on growing your audience in 2026
You want to show up in a more fun, personality-led, creative way.
You’ve got launches coming up in 2026, or you want to launch something for the first time, and you want to build momentum first
You want to warm up your audience into buyers faster
You’re ready to stop blending in and step into your own signature vibe
You want your content to have an actual POV instead of just sharing info
You’ve been saying recently “once I get clear on what I want to say, I’ll be way more consistent”
You’re going into a new era of your business, and you want a focused way of bringing people with you, and building actual momentum
You’re sitting on your main character energy, instead of letting it shine
You know your offers are great, but your online presence isn’t doing you justice. You want to actually build a community around your brand
You want to start 2026 with a creative BANG - without having to do a full heavy commitment program
You’ll start 2026 with:
Angles for your movement that actually build hype for your offers.
A micro-hype cycle you can pull out anytime you need to warm up your audience.
A signature content series that gets you and your movement remembered.
Light Up Your
Movement
£125 + VAT
We start on Jan 12th, but joining early is a great idea, because you get instant access to a bonus training as soon as you sign up.
This includes a creative exercise to help you ponder your movement ideas before we get started, so you can hit the ground running on the 12th!
Let’s build serious hype around your brand, and turn your creative ideas into a movement people can’t stop talking about.
FAQs
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A: No! This isn’t a “how to launch your offer” sprint (that’s what my program Luminous Launching is for).
This sprint will help you build a movement around your brand with your content - so next time you’re ready to sell something, you’ve created the right atmosphere for sales! -
A: Yes! This isn’t about choosing one thing to talk about forever more - this is about choosing your next micro-movement to help you build momentum with your content.
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A: The Sprint kicks off on Jan 12th, and will run until the 23rd (with the weekend off).
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A: There are two totally optional live calls (one per week), they’ll be on:
Wednesday 14th - 4pm UK time
Wednesday 21st - 1pm UK time
To account for different time zones.
These live calls are a chance to get together and ask questions, bounce ideas around and get feedback + motivation. If you can’t make them live, you won’t be missing any of the core sprint content! They will of course also be recorded. -
A: This sprint is intentionally designed to be low-lift. Tiny tasks, 5 minute lessons you can listen to on the go like a podcast, and no perfection required. You can fall behind and STILL build momentum with your content. And you’ll have the implementation period after the core two weeks to catch up, plus extended access to the mini trainings.
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A: If your business feels a bit up in the air right now, for whatever reason, this sprint is perfect to help you get more clarity around the movement you want to build. It will help you get the clarity to move forward, whether you’re just starting out or you’re 10+ years in.
Create the movement that makes your content stick, your audience warm fast, and your offers hype themselves.
Meet Rachel!
That’s me! I’m a sales and launch strategist based in South East London, and I love helping incredible online biz owners light up their offers from the inside out. From over a decade of business ownership in what can definitely be described as a wiggly old career journey, I’ve learned a thing or two about selling online. Over the past few years, I’ve welcomed thousands of participants into my offers through the power of a creative launch and sales process. From creating frankly excessive launch welcome charts (aka full paper installations in my London flat), to nerding out on sales psychology, I love it all, and I can’t wait to help you love it too.